A/B Testing for Craft CMS
Server-side split testing that works. Test page variations and track conversions with statistical significance. No page flicker. Privacy-friendly.
Everything you need for effective A/B testing
Built specifically for Craft CMS with enterprise-grade features that respect your visitors' privacy.
Server-Side Testing
Tests run on the server before the page renders. No JavaScript flicker, no layout shifts, no SEO concerns.
Entry-Based Variants
Use Craft's native entry system for variants. Full control over content, layouts, and templates.
Multi-Goal Tracking
Track phone clicks, email clicks, form submissions, file downloads, page views, and custom events.
Statistical Significance
Chi-squared testing with configurable confidence thresholds. Know when your results are reliable.
Form Integration
Built-in support for Freeform and Formie. Automatically track form submissions as conversions.
GA4/GTM Integration
Push test events to dataLayer for analysis in Google Analytics 4 or any analytics platform.
SEO Protection
Automatic noindex/canonical handling for variant pages. Protect your search rankings.
Cascade Support
Child pages inherit variant assignment from parents. Test entire sections of your site.
Privacy-Friendly
First-party cookies only. No third-party tracking. GDPR-friendly by design.
How it works
Get your first A/B test running in minutes using Craft's familiar content editing experience.
Create Test Pages
Duplicate your original page to create a variant. Edit the content, layout, or design—whatever you want to test.
Configure Goals
Define what counts as a conversion: form submissions, button clicks, page views, downloads, or custom events.
Start the Test
Activate your test and let it run. Visitors are automatically split between control and variant pages.
Analyze Results
View real-time results with statistical significance. Know exactly when you have a winner.
Intuitive Control Panel
Manage tests, track results, and analyze performance—all from within Craft's familiar admin interface.
Real-Time Results
Watch conversions roll in with live updating dashboards
Statistical Confidence
Know when your results are statistically significant
Easy Configuration
Configure tests using Craft's familiar interface
Simple, transparent pricing
One license, all features. No hidden fees, no usage limits.
Per Craft CMS installation
- Unlimited A/B tests
- All goal types included
- Statistical significance testing
- GA4/GTM integration
- Freeform & Formie support
- 1 year of updates
- Email support
Purchase securely through the Craft Plugin Store
Trusted by Craft developers
Join the growing community of developers using ABTestCraft to optimize their Craft CMS sites.
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Start running data-driven experiments on your Craft CMS site today. No page flicker. No third-party cookies. Just results.